Cell Broadcast in Thailand

Bangkok, February 23rd 2005:

"True Corporation president and CEO Supachai Chearavanont said that the company would upgrade some of its cell stations to be able to broadcast messages alerting its mobile phone users using a technique called Cell Broadcasting. After the tsunami event, True did not have a chance to fulfil its role to communicate to people because the capacity of its cell sites was limited, he said.

True plans to upgrade 400 cell stations, out of a total of around 1000, in the next couple of months to have Cell Broadcast capability.
The technique will allow the operator to broadcast streaming text messages to between 100,000 and a million users a minute, he said, noting that every operator should coordinate in this project in order to create an efficient nationwide warning system.