Cell Broadcast vision of ITU

The ITU (International Telecommunication Union) is committed to an early warning system for disaster reduction. ITU is a world-wide organization which brings governments and industry together to coordinate the establishment and operation of global telecommunication networks and services.
Potentially, one of the most effective tools available to warn citizens maybe the mobile phone. Among its many technological strengths is the fact that a warning message can be broadcast to a specific geographic mobile ‘cell’ to warn of a disaster.
However, to utilize information and communication technologies for disaster prevention two things are necessary: political will and international cooperation.