Cell Broadcast services in India

The Indian operator BSNL has introduced a cell broadcast services through which vital information and messages can be given to all subscribers in a particular or entire service area.
Cell broadcast services can be utilised to provide vital information about any disaster, disaster management measures or any other important information. The location-based services include different services, including: traffic alert service, emergency service, public safety and information regarding weather etc.
BSNL cellular service in India has more than 17.8 million cellular customers, garnering 24 percent of all mobile users as its subscribers.